visual forms of expression
Here you will find a guide to the various facets and possibilities of image design. Finding the right form of expression depends entirely on the nature of your service or product. From funny and comic-like to serious, lifelike or decorative, striking—there are many possibilities, and you can compare them here.
Appear with confidence
Abstract graphic shapes, patterns, or signs and symbols can be used if the brand, product, or service wants to appear elegant, confident, or dignified. Color schemes and shapes convey moods. A touch of joie de vivre can be conveyed with this illustration technique.
pure forms
This technique can largely do without lines. The illustration consists entirely of areas that are designed in a graphics program and combined to form an image. With shadows, textures, and color gradients, they appear three-dimensional. In analog form, you would have to cut out the areas from paper—digitally, you have more options.
for young and old
Children’s book illustration is a very beautiful genre. It fascinates young and old alike. But to appeal to children in particular, color is certainly an important ingredient. The appearance of the figures and characters is also crucial. They are often cute creatures, usually childlike in their own way (but not necessarily), so that children can identify with them more easily. A great deal of attention to detail is appreciated in the drawings, allowing readers to discover something new each time they read the book.
fun stories
These drawings can be used to tell funny stories or elegantly sum up jokes. They create a cheerful, light-hearted atmosphere and impress with their origins rooted in pop culture.
make contact
Caricatures of loved ones make great personal gifts. Or objectively drawn portraits of authors give readers of articles and posts a personal impression of the creator of the content. Even the exterior surfaces of motorhomes, trucks, cars, or building walls can be enriched with the individual, personal worlds of private individuals or companies.
Better than real
Why illustrate in a naturalistic style when you can take photographs? Precisely for that reason! Drawings and naturalistic representations always have their charm. They demonstrate craftsmanship and lend the content and the medium in which they appear an elegant, almost scientific touch..
things to discover
When there is something to discover, almost all of us feel a sense of childlike curiosity. Hidden object pictures and drawings that are packed with small details are very popular with young and old alike. In early childhood, exploring rich visual worlds can help train visual acuity, memory, and the joy of discovery.
To find the right illustration style for your topic, you should first consider the mood, target audience, and message you want to convey with the illustration. Then you can compare different styles (e.g., realistic, abstract, graphic, playful) and see which style best supports these aspects—mood boards, sample images, or conversations with illustrators can help you gain clarity.
I can help you with this.
That depends on who you want to reach. For children, for example, playful, colorful styles are suitable, while adults or specialist audiences often prefer clear, graphic, or realistic representations.
Yes, I can show you what the respective style looks like and how it works using work samples or mood boards.
Some styles are easier to adapt or develop further, especially digital and vector-based graphic styles. Changes to complex, painterly styles are often more time-consuming.
The more detailed and elaborate the style, the higher the cost and therefore the price. A clear, minimalist style can often be implemented more efficiently.
Yes, that is possible—for example, a realistic object can be embedded in an overall graphic composition. It is important that the combination remains harmonious.
Some styles are fashionable and appear modern, but can quickly become outdated. Timeless styles are often simpler, clearer, and more neutral—they work in the long term and across different contexts.
